The organizer reservs the right to change the conference program.
Any suggestions or advices regarding agenda are welcome by email to

Day 1 Program Monday, April 13, 2015

08:00 - 09:00

Registration Open

09:00 - 09:10

Opening Remarks

09:10 - 09:40

Keynote: Innovating Business Forms Under New Normal

Liu Shousheng

LIU Shousheng

Deputy Director & Secretary-General

China Packaging Federation Paper Products Committee

09:40 - 10:10

Keynote: New Normal of Economy, New Thinking about Transformation – 2014 Review and 2015 Outlook of China Packaging Paper Market

TU Yiting

TU Yiting

Senior Analyst, Papermaking and Light Industry Sector of Manufacturing Research Division

SYWG Research

10:10 - 10:40

China Packaging Paperboard Overview in 2015

1.China’s changing growth pattern, 1999-2014
2.Paperboard intensity scenario: Use of paperboard more correlated with investment or consumption share of GDP?
3.Containerboard market outlook until 2016
1.Ivoryboard and Coated Duplex Board: two market structures
2.Major End Uses and Sub-Grades: Analysis & Forecast
3.Competitive Landscapes and Global Implications

Yao, Han


Economist, Asian Paper Packaging


10:40 - 11:10

Tea & Coffee Break

11:10 - 11:40

New Business Model of Paper Packaging

Nowadays, we are in a time of changing and cross boundary development becomes a common. However, for its own problems and the challenging of environmental protection and food security, domestic packaging industry cannot fulfill the needs of the customers and catch up with the changing of the market. At this moment, Century Sunshine Paper comes up with a creative solution, Overall Packaging Solution, to cater the demands of the market under the perspective of innovation, cooperation and sharing.

SHI Guangquan

SHI Guangquan

Sales Director

Sunshine Concept Packaging Co., Ltd

11:40 - 12:10

Exciting New Opportunities in the Packaging World

Winner of the prestigious PPI Award for Advances in Sustainable Packaging, Ecologic’s paper bottles are set to revolutionize the way consumers see containers for liquids, including the staples, milk and wine. Ecologic’s founder Julie Corbett, has pulp running through her veins, and is more than happy to lead that revolution.

Julie Corbett

Julie Corbett



12:10 - 13:30

Buffet Lunch

14:00 - 14:30

Outlook for Global OCC Market

This presentation will include a two-year global forecast of demand, supply and trade for recovered paper, particularly OCC. Major issues to be discussed include slowing Chinese demand, growing demand from other Asian countries and the implications of recovered paper trade.

Hannah Zhao

Senior Economist, Global Recovered Paper


14:30 - 15:00

Global Pulp Market Outlook

Large exchange rate fluctuations are reshaping the cost structure of the world pulp industry. The large decline in the Euro, as well as currencies of many other pulp-producing regions, has changed the outlook for pulp prices and profitability for the 2015. RISI Associate Economist of Fiber Minnie Kong will discuss recent developments and the implications of these changes on the industry.

Minnie Kong

Minnie Kong

Associate Economist, Fiber


15:00 - 15:30

Mill Intelligence: Analyzing Asset Quality and Cost Competitiveness

What are the most characteristic regional differences for packaging paper producers in China from a global perspective? How does the fiber price influence the cost competitiveness especially in China? Facing the tough competition, high cash cost and low profit, what kind of paper mills should be vigilant.

JJ Meng

MENG Yunlan

Cost Benchmarking Analyst


15:30 - 16:00

Tea & Coffee Break

16:00 - 16:30

European Packaging Market

Two-year European forecast of demand, supply, trade, availability and profitability for virgin and recycled packaging papers. Major issues to be discussed include the current supply and demand balances, implications of the global trade landscape, and other general trends impacting the region such as lowering oil prices, and the ongoing Ukrainian-Russia crisis.

Alejandro Mata

Alejandro Mata

European Forest Products Economist


16:30 - 17:00

Global Trends & Solutions in Packaging

In today’s environment, packaging producers must balance various major influences to produce an optimized product and maintain a global competitive advantage. Trending market needs and how they impact the packaging producer in terms of challenges or opportunities will be presented.

Stéphane Ménard

Stéphane Ménard

Global Marketing Director - Packaging


17:00 - 17:30

Corrugated Packaging with HP

Presentation Abstract: As you all know, corrugated packaging business margin is a challenge in recent years, how to grow our business and get enough margin? As the world’s largest digital printer supplier, we provided digital solution for photos, commercial printing, label, folding carton, flexible, and also digital solution for corrugated business. Today we will share the latest technology, the success story & how can help you to increase margin in corrugated business.

QIN Chaohua

QIN Chaohua

Pre-sales & Solution Architect, Graphics Solutions Business PPS China

China Hewlett-Packard Co., Ltd.


End of The Day

Day 2 Program Tuesday, April 14, 2015

08:30 - 09:00

Registration Open

09:00 - 09:30

China Paper Industry in Transformation

Impacted by the economic turbulence both at home and abroad, China’s paper industry has stepped from a high growth period to a period of in-depth transformation and restructuring since 2012. Due to the investing inertia from the high growth period, a number of paper products witness a structural surplus. Under the new economic climate, the traditional model where the production is ramped up to enhance the production efficiency so as to meet the rapidly growing demand is challenged.

CAO Zhenlei

Vice President of Sinolight Corporation

Executive Vice President of China Technical Association of Paper Industry

09:30 - 10:00

Future of Packaging for the Millennials

- The conventional consumer market is challenged by the conscientious Citizen-Consumer looking for ways to contribute to the well-being of the planet.
  One recognizable segment is the Millennials, the future key players demanding for sustainable offering from retailers and brand owners
- What are the implications for packaging? Our study shows that biopackaging providing renewable sourcing and established recycling is highly preferred in this segment
- From the retailer perspective, biopackaging offers opportunities in both revenue growth and cost reduction

Ohto Nuottamo

Ohto Nuottamo

Senior Packaging Adviser

Stora Enso Packaging Solutions

10:00 - 10:30

How to Jointly Create Market Demand of Sustainable Paper and Packaging?

China is now the biggest producer and consumer of the paper and packaging products, and it is still expected to be growing dramatically in upcoming years. However, due to the limited domestic pulp wood supply, more than 60% of pulp (excl. recycled fiber) are being sourced from international market, and that gives strong impacts to the global forest areas, including WWF priority places, like Indonesia and Great Mekong areas.

SUN Mingming

SUN Mingming

Senior Pulp & Paper Program Officer


10:30 - 11:00

Tea & Coffee Break

11:00 - 12:00

Panel Discussion - The importance of Sustainability in the Chinese Packaging Market

Chairperson: Cao Zhenlei, Vice President of Sinolight Corporation; Executive Vice President of China Technical Association of Paper Industry
- LIU Shousheng, Secretary General of China Packaging Federation Paper Products Committee
- JI Xiangdong, General Manager, Hong ta Renheng Paper
- Wade Cao, Manager for capital and engineering for IPG Asia,  International Paper
- Julie Corbett, Founder, Ecologic
- Ohto Nuottamo, Senior Packaging Advisor, Stora Enso Packaging Solution


Closing Remarks

12:00 - 14:00

Buffet Lunch

14:00 - 17:00

SinoCorrugated 2015 Visit (optional)